Big box Safeway plans to double in size from 30,000 to 60,000 square feet at their Aptos, CA store located in Rancho del Mar shopping center just off #1 at State Park Drive.
Why? Bigger is not better for the existing Aptos, CA community.
Safeway recently bought the entire Rancho del Mar shopping center.
There’s plenty of parking now and no need for a double decker parking garage. The Rancho del Mar center has the only movie theater and the only ACE hardware store between Watsonville [9 miles south] and 41st Avenue in Capitola [3 miles north] Both the theater and ACE hardware will be eliminated if Safeway expands as planned. As local Aptos users know, ACE is the place for excellent services from the time you enter the door.
It’s likely that many small businesses [a movie theater, a jewelery store, a pharmacy, several restaurants, Ace hardware] will be eliminated if and when Safeway expands from 30,000 to 60,000 square feet.
Susan Houghton is a contact person for Safeway. Per Houghton, it will take about 2 years to get permits and 2 years to build. Several letters to the editor of the Santa Cruz Sentinel express concern about the pending changes.
Where and how to speak up: Aptos, CA has a supervisor on the County of Santa Cruz Board of Supervisors. And there’s of course the Planning Department. Is there a disgruntled citizens department? You can subscribe to the RSS feed to get updates to this post.
written by DrCameronJackson@gmail.com
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And I think Safeway first has to make sure it competes with indirect rivals like Wal-Mart and Costco. And it shouldn’t take a risky step of market development at this stage. They should make sure firs that they penetrate in the US market. And when they saturate this market, then they should go for market development http://bit.ly/QNSdp6
Steven Burd, CEO of Safeway lives in Pleasanton, Ca makes 10.9 million a year. Â Â Send him a letter asking him to re-consider expansion of Safeway in Aptos, CA from 30,000 to 60,000 square feet. Â
 teven A. Burd Chairman of the Board, President and Chief Executive Officer Safeway Inc. Pleasanton , CA Sector: SERVICES  / Grocery Stores Officer since October 1992  Lead Independent Director , Kohl’s Corporation Menomonee Falls , WI Sector: SERVICES  / Department Stores  61 Years Old STEVEN A. BURD, age 61, has been a member of the Board of Directors since September 7, 1993 and has served as Chairman of the Board of Directors since May 12, 1998. He has been Chief Executive Officer of the Company since April 30, 1993 and President of the Company since October 26, 1992.… Read more »
Who is the Commissioner on the Planning Commission appointed by Board of Supervisor Ellen Pirie? That is one person to contact concerning possible expansion of Safeway to double their size at the Aptos, CA store.Â
Santa Cruz County residents who want to follow the story re Safeway can Comment here and add to the thread.
 Meeting Date :Â
Wednesday, March 14, 2012Â 9:00 AM
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Location :Â
Board of Supervisors Chambers, Room 525
County Government Center
701 Ocean Street
Santa Cruz, CAÂ 95060
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VOTING KEY
Commissioners: Chair: Perlin, ViceChair: Garcia, Shepherd, Aramburu, DannAlternate Commissioners: Britton, Kennedy, Holbert, Lazenby