firenze sage—when is a corn pop not a corn pop? [breakfast cereal]

When is a corn pop not a corn pop?

 Kellogg’s will be redesigning Corn Pops cereal boxes after a complaint about racially insensitive art on the packaging.

The Battle Creek, Mich.-based cereal and snack maker said on Twitter Wednesday it will replace the cover drawing of cartoon characters shaped like corn kernels populating a shopping mall. The corn pop characters are shown shopping, playing in an arcade or frolicked in a fountain. One skateboards down an escalator.

What struck Saladin Ahmed was that a single brown corn pop was working as a janitor operating a floor waxer. Ahmed, current writer of Marvel Comics’ Black Bolt series and author of 2012 fantasy novel Throne of the Crescent Moon, took to Twitter Tuesday to ask, “Why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism.”

He added in a subsequent post: “yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”

Kellogg’s responded to Ahmed on the social media network about five hours later that “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores  soon.

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Firenze Sage writes:   Rice Krispies are anti Chinese ….  or is it cultural appropriation …. or maybe it is just breakfast?

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1 year ago

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